INSPIRE is a video-centric learning platform for bartenders and bar enthusiasts, dedicated to craft, knowledge, and inspiration. Through film, it explores the thinking behind cocktail creation, ingredient techniques, and the ideas that shape bars, menus, and classic cocktails—offering insights that spark the creative mind.
Led by bartenders, INSPIRE delivers creator-driven content with a clear mission: to shape and share a creative culture of bartending from Japan to the world.”, through a distinctly creator’s perspective.
The project is led by Shuzo Nagumo (Spirits & Sharing Inc.) and Hideyuki Saito, in collaboration with a diverse network of creators.
